Word of Welcome

Ralf Hocke, 
CEO spring Messe Management GmbH

The Zukunft Personal, also known as the HRM Expo, has long been synonymous with innovation: each year companies and thought leaders from the human resource sector come together in Cologne to showcase their exceptional ideas and conceptual forward thinking, and by doing so injecting fresh impetus into the industry. This is what makes the Zukunft Personal Europe‘s most dynamic hub for HR decision makers. We want to recognize this concentrated innovation power with a very special event: for the first time ever in 2016, the exclusive HR Innovation Award was awarded during the official trade fair opening.

Digitalisation is an important accelerator of innovation, and it is also bringing movement and profound change into the world of work. We cannot know what the future holds exactly, but one thing is certain: the pace of change is rapid! Just a few years ago, no one would have thought it possible that we would work remotely, totally independent from our location and the time. Whether on the move, in your home office or in a co-working space: mobile devices are your office away from the office.

To remain in business, enterprises must be agile and react quickly to new developments. Employees have to continue to adapt and develop their skill set constantly. Equally human resources teams need to update their know-how and also implement and use digital tools. There are already a multitude of innovative concepts in existence that support companies in mastering these challenges. The Zukunft Personal puts these centre stage! Working with a high-calibre jury we are looking for trend setters and their ideas for tomorrow’s world of work.

Take up the challenge and show the HR community your innovative strength. I am looking forward to your entries and cannot wait to see the many creative concepts!

The HR Innovation Award

Digitalisation is one of the most important drivers of innovation: it transforms our working environment and creates new challenges for the HR industry. The HR Innovation Award recognises dynamic enterprises that explore totally new paths with their products. Its objective is the advancement of the markets innovative power, and to offer innovators a stage in the spotlight of the media’s attention.

The HR Innovation Award winners will be presented during the official opening of the Zukunft Personal, Europe’s largest exhibition for human resource management. This starts on 19 September 2017 at 10 o'clock.

A highly qualified jury made up of academics, media representatives and business people judges your entries and selects the winners and finalists in four categories: Software and Hardware, Recruiting & Consulting, Training & Learning as well as HR Services & Operations.

Condition for entries is, that you present your new HR solution or significant development of a product, for the first time at the HR Innovation Award at Zukunft Personal.


You, the protagonist of the HR Innovation Award, are a dynamic organisation, ready to lead along new paths to success in a constantly changing environment. The degree of innovation is in focus.


Your innovative HR product and services is what we are looking for! Are you a trendsetter giving fresh impetus to the development of human resource management? Take up the challenge and pit your idea against others!


A highly qualified jury made up of academics, media representatives and business people judges your entries, and selects the winner and finalists in each category.

Zukunft Personal 2017, Europe’s largest exhibition for human resource management, hosts this exclusive award. Be part of this unrivalled innovation and performance show. Winners and finalists benefit form a valuable marketing and media package.


"The objective of the HR Innovation Award is to sustainably advance the HR sector’s innovative strength."

The Jury