Word of Welcome

Ralf Hocke, 
CEO spring Messe Management GmbH

The Zukunft Personal Europe has long been synonymous with innovation: each year companies and thought leaders from the human resource sector come together in Cologne to showcase their exceptional ideas and conceptual forward thinking, and by doing so injecting fresh impetus into the industry. This is what makes the Zukunft Personal Europe‘s most dynamic hub for HR decision makers. We want to recognize this concentrated innovation power with a very special event: the exclusive HR Innovation Award will be awarded during the official trade fair opening.

Digitalisation is an important accelerator of innovation, and it is also bringing movement and profound change into the world of work. We cannot know what the future holds exactly, but one thing is certain: the pace of change is rapid! Just a few years ago, no one would have thought it possible that we would work remotely, totally independent from our location and the time. Whether on the move, in your home office or in a co-working space: mobile devices are your office away from the office.

To remain in business, enterprises must be agile and react quickly to new developments. Employees have to continue to adapt and develop their skill set constantly. Equally human resources teams need to update their know-how and also implement and use digital tools. There are already a multitude of innovative concepts in existence that support companies in mastering these challenges. The Zukunft Personal Europe puts these centre stage! Working with a high-calibre jury we are looking for trend setters and their ideas for tomorrow’s world of work.

Take up the challenge and show the HR community your innovative strength. I am looking forward to your entries and cannot wait to see the many creative concepts!

HR Innovation Award

Digitalisation is one of the most important drivers of innovation: it transforms our working environment and creates new challenges for the HR industry. The HR Innovation Award recognises dynamic enterprises that explore totally new paths with their products. Its objective is the advancement of the markets innovative power, and to offer innovators a stage in the spotlight of the media’s attention.

The HR Innovation Award winners will be presented during the official opening of the Zukunft Personal Europe, the flagship ExpoEvent for all matters concerning the World of Work.

A highly qualified jury made up of academics, media representatives and business people judges your entries and selects the winners and finalists in four categories: HR Software & Hardware, Training & Learning, Recruiting & Attraction as well as the special category HR Transformation & Consulting.


You, the protagonist of the HR Innovation Award, are a dynamic organisation, ready to lead along new paths to success in a constantly changing environment. The degree of innovation is in focus.


Your innovative HR product and services is what we are looking for! Are you a trendsetter giving fresh impetus to the development of human resource management? Take up the challenge and pit your idea against others!


A highly qualified jury made up of academics, media representatives and business people judges your entries, and selects the winner and finalists in each category.

Zukunft Personal Europe, the flagship ExpoEvent for all matters concerning the World of Work, hosts this exclusive award. Be part of this unrivalled innovation and performance show. Winners and finalists benefit form a valuable marketing and media package.





More information about the application are available under "application".
If you have any questions feel free to contact us at info@hr-innovationaward.com

Award Ceremony

The award ceremony will take place during the opening of the Zukunft Personal Europe.

Koelnmesse GmbH 
Messeplatz 1 
50679 Köln 

Terms and Conditions

  • Eligible are companies launching an innovative HR product/service in one of the following categories for the first time as part of the HR Innovation Award.
  • Companies exhibiting at the Zukunft Personal Europe can enter free of charge. For any other companies a participation fee of €290 applies.
  • Excluded from any participation are employees of the spring Messe Management GmbH as well as companies connected to the members of the award jury.


Zukunft Personal Europe

Zukunft Personal Europe in Cologne, is the flagship ExpoEvent for all matters concerning the World of Work. Topics range from recruitment to human resource services, to professional training, leadership and employment law to HR software and the future of the world of work. The leading trade fair for HR management offers a comprehensive programme of presentations, panels and interactive formats. Here, managing directors, line managers and members of HR departments get a complete market overview, and the opportunity for professional exchange with peers and experts about industry trends.


BUSINESS PUNK portrays successful business rebels and reports on ideas, innovations and trends. BUSINESS PUNK is aimed at thinkers and entrepreneurs, creative managers and creative creators. In short: to all those who want to move something.


„personalmagazin" is Germany’s most read trade magazine for human resource management. Monthly, it offers HR professionals current trends, objective analysis and practical advice for the three pillars of professional people management: Management, law and organisation. All this in one magazine!

Süddeutsche Zeitung

The job market in the Süddeutsche Zeitung offers powerful instruments for recruitment and HR marketing. Attractive advertising options, a range of supplements, as well as advertising combinations with prestigious partner publishers make the sometimes arduous search for qualified staff in print and online easier.